Product Corner | As I Am Hydration Elation

All, Products & Reviews | by tola — May 7, 2012

“Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.”

CLAIMS:

· Moisturizes deep within the hair shaft

· Smooths and aligns cuticle layer

· Strengthens weak areas and repairs split ends

· Promotes shine

· Infused with pure herbal ingredients that stimulate the scalp and hair roots

· Helps promote healthy hair growth from the follicular level

· Enhances manageability and overall hair health

INGREDIENTS:

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cocos Nucifera (Coconut) Oil², Coco-Caprylate², Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin¹, Butyrospermum Parkii (Shea Butter), Phytosterols¹, Camellia Sinensis Leaf Extract¹ (Green Tea), Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Fragrance/Parfum, Potassium Sorbate, Tocopheryl Acetate, Glucose, Lactoperoxidase, Glucose Oxidase, Abies Balsamea (Balsam Canada) Extract¹, Limonene

CONSISTENCY/EASE OF APPLICATION

It has very thick custard like consistency and is light pink in colour which threw me off at first (I hate pink). It applies easily and is absorbed very quickly. You can feel the softening effects of it straight away. This product also smells like a tropical dream.

Creamy goodness!

PROTEIN vs MOISTURE:

Moisture all the way. This is a deeply hydrating conditioner.

SOFTNESS FACTOR:

Almost as good My Kerastaste Nutri-Thermique Masque. The reason why I say almost is that my natural roots seem to like this product far more than my relaxed ends. It leaves my new growth super soft and manageable even when dry.

SLIP FACTOR:

Medium I’d say. Because the product is so thick and creamy the slip isn’t very high or obvious. Some with thicker, dryer hair may need to use some sort of detangler in conjunction with this product. I however have no problems detangling under the running shower with a wide-tooth after applying it.

LONGEVITY:

It left my hair feeling soft for days. What I love most about this product is that the results are the same however I use it. I can use it as a quick 5 min conditioner and get the same results as if I’d done a 20 min deep condition session with heat!

SCALP FACTOR:

My scalp is very happy with this product and I’ve had no flare ups due to using it.

SUMMARY:

As I am appears to be a particularly well thought out range and there’s something for everyone within the range. The quality of ingredients is really high with good use of natural ingredients. This conditioner has now replaced my ORS + Roux combo as a back-up conditioner, it just works much better. The only issue for me is that it’s not as moisturizing on my relaxed ends but that’s only an issue because I’m transitioning. I have a feeling that it will become my main conditioner once I’m fully natural.